Sara McGinnis
posted in CelebritiesJaime King's new collaborative clothing line is has plenty of the color pink -- but don't make the mistake of thinking it's just for girls. Rather, Gardner and the Gang is a described as a "socially and environmentally aware, gender-fluid clothing brand that aims to make children feel empowered and accepted."
The mother of two boys explained to People, "We have set limitations upon our children and babies, whether that be consciously or subconsciously. Somewhere along the line of ‘dos and don’ts,’ we relegated children into little boxes that are so restrictive.
"Somehow, the world decided that boys belong in blue and girls belong in pink and anything other than that is weird or strange and in some ways frowned upon — as if allowing a boy to wear purple or hot pink is steering them in the wrong direction."
Take a look at a sampling of the pieces offered at Gardner and the Gang:
Jaime King, who worked with Kristin Nostrum to create The Lion's Heart line, says their goal is to not focus on traditional "male" or "female" colors, but instead focus on prints that are meaningful and fun.
"When I see my child at the playground holding hands and playing with another boy — regardless of age, race, situation or circumstance — all I see from him is loving, and the powerful and effortless ability to connect," the mother of 2-year-old James and 10-month-old Leo explained.
"So that’s where we came up with the idea to take animals that you’d typically not see in the animal kingdom getting along, sharing a milkshake. Because that’s what our kids do."
"This collection is vastly important because we want any boy that likes our dresses to rock them," she added. "[For] any girl that doesn’t want to wear a skirt to put on some sweet leggings...My immediate thought was that this is not only ahead of its time, but the future of children’s clothing."
To be perfectly honest I was excited to hear of Jaime King's new line, but rather surprised by just how much pink is in the clothes. I suppose when I first read it was a "gender-neutral" collection I imagined more gender-neutral colors...but then again, colors don't actually have gender, do they?
Despite having expected to see much more green, yellow, black, red and purple, I'm kind of pleasantly surprised by this line. It certainly is pushing me to think beyond how we typically dress children, and I suppose that's the whole point. Still, I can't entirely shake the feeling these clothes are pushing boys into what's been known as "girly" clothes territory more than the other way around.
Photos: Gardner and the Gang, PR Photos
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